Case Studies in Customer Relationship Management Vol. II

Case Volume Edition: II
Pages : 207;

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Case 01	Tesco: The Customer Relationship Management Champion
Case 02	Bumrungrad's Global Services Marketing Strategy
Case 03	Harrah's CRM Strategy
Case 04	Reorganizing AT&T: From Vertically Integrated to Customer - Centric Organization (B)
Case 05	'Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India
Case 06	A Note on Mobile CRM
Case 07	Six Sigma: A Tool to Increase Customer Satisfaction at Bank of America
Case 08	The AXA Way: Improving Quality of Services
Case 09	Dell's Customer Contact Center Operations in India
Case 10	CRM Implementation Failure at Cigna Corporation
Case 11	Customer Centricity at Commerce Bank
Case 12	HPCL: Customer Service Initiatives
Case 13	Shoppers' Stop Consumer Loyalty Program